The company also invites consumers to join through its mobile app. Songkick’s main channel is its website, through which it acquires customers.
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Finally, the firm has received many honors, including recognition as one of Telegraph’s “Top 100 Startups in Europe” and one of Time magazine’s “50 Best Android Applications for 2013.” Channels
Songkick estimates that it now sells tickets for one of every three concerts in London and has sold tickets in 48 countries worldwide. Beyond Adele, artists who have used the platform for their events include Metallica, Kenny Chesney, J. It bills itself as the world’s largest concert discovery service and the second-largest concert site after Ticketmaster, with 10 million monthly users, more than 100,000 listed events annually, over one million listed artists, and over 100,000 setlists. The company has established a strong brand in a relatively short time. A study by Media Insight Consulting claimed that the measures saved customers £4.2 million, a figure calculated based on the prices they would have been willing to pay in secondary channels. The program is effective – for a British tour by artist Adele, it blocked 18,000 touts from buying tickets, resulting in less than 2% of tickets sold appearing on the secondary market. It operates a “tout-busting” technology that prevents scalpers from purchasing tickets through the site and reselling them. The company reduces risk by curtailing the efforts of scalpers. The company enables customization by personalizing concert alerts based on the artists in a users’ phone music library. The company offers convenience by collecting information about music events as soon as it becomes available and alerting users to their dates and venues. Songkick offers four primary value propositions: convenience, customization, risk reduction, and brand/status. It targets any consumer who wants to obtain customized, up-to-date information about concerts. Songkick has a mass market business model, with little differentiation between customers. Benefits at Songkickīusiness model of Songkick Customer Segments In 2015, it merged with CrowdSurge, another ticketing firm. In 2014, the company revealed that it had garnered over 10 million monthly unique users, and had earned $100 million in sales. Songkick’s staff grew quickly – by 2008 it had seven workers, which expanded to 23 in 2011. The latter was contributed by Sequoia Capital, representing the first investment in a UK startup by the firm.
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These included $3.5 million in Series A funding in 2008 and $10 million in Series B funding in 2012. Songkick had an auspicious first few years, with many successful rounds of funding. It scans their phones‘ music libraries in order to determine their music preferences. The other important part of the service is an app that site visitors must download. It employs individuals to scan MySpace, Ticketmaster, and other concert-related sources for event information the details are then aggregated in the database. Songkick is a database and vendor of tickets for concerts. It received an initial investment from the Y Combinator seed fund in the amount of $15,000. Called Songkick, it was co-founded by Hogarth, Matt Jones, Pete Smith, and Adam Schiffe.
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She spent much of her free time working on the site, and felt so passionate about it that she ultimately decided to resign her job and commit to it full-time. The two got accepted into the program but You remained at her employer in New York. Hogarth liked the concept, and You joined with him to pitch it to Y Combinator, an initiative that provides funding for startups. Her thoughts arose as a result of her difficulty finding comprehensive and accurate event information. It would then send users an e-mail with concert dates for their favorite artists. Being a music lover and regular concert-goer, she suggested that he build a website that scanned iTunes libraries for users‘ music preferences. He eventually quit his job with the desire to start his own firm, and asked her for ideas. The program ended and she migrated to New York for a job managing a magazine, while he left to work at Bain & Co.
Michelle You was studying Mandarin at Tsinghua University in Beijing, China and became friends with fellow student Ian Hogarth. Songkick’s mission is to make every concert show sell out.
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